This IDC study discusses our forecast for the worldwide smartwatch market for 2021–2025.
"Demand for smartwatches continued in 2020, and in the process, several of the market leaders expanded into new territory," says Ramon T. Llamas, research director for IDC's Wearables program. "Apple introduced its SE version of its Watch, Fitbit went deeper into health with the Fitbit Sense, and bookending the year was the initial announcement and ultimate completion of Google's acquisition of Fitbit. Layer on top of this numerous other vendors slowly making strides forward and you get a market poised for continued growth in the years ahead."
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