This IDC study examines the market shares of vendors in the worldwide smartwatch market in 2020.
"With the worldwide pandemic forcing users to stay at home, the instant assumption was that volumes would come down from 2019 levels when — in fact — quite the opposite occurred," says Ramon T. Llamas, research director, IDC's Wearables team. "Interest in new devices during the latter half of the year kept smartwatches near the top of consumers' minds, and lower prices on older models turned out to be a boon for those waiting patiently for their favorite smartwatches.
"In addition, the worldwide market shows signs of further diversification," notes Llamas. "While Apple rules the market with the Swiss Army knife of smartwatches, there was still plenty of demand for health and fitness-centric watches, kids' connected watches, and fashion watches to appeal to a wide audience. This gave different vendors the space they needed to carve out differentiated experiences and products."
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