TECH SUPPLIER Apr 2021 - Market Share - Doc # US47565721

U.S. Smartwatch Market Shares, 2020: Apple Outshines in the Pandemic

By: Ramon T. LlamasResearch Director, Mobile Devices and AR/VR

Abstract

This IDC study examines the market shares of the major vendors in the U.S. smartwatch market in 2020.

"When the pandemic began, the prevailing assumption was that smartwatches — like many other consumer electronics — would suffer since no one was going out and the distribution model had shifted drastically from in-store to online," points out Ramon T. Llamas, research director for IDC's Wearables team. "These actually became strong drivers for the U.S. smartwatch market, along with strong end-user interest, a desire to stay in shape, and demand for new products and experiences."

"In conjunction with market growth was diversification of user tastes, and that fed into the leading brands' trajectories for the year," adds Llamas. "Apple led the market with a Swiss Army knife approach offering a myriad of applications. Fitbit tied its smartwatches to health and fitness, while Garmin attached its smartwatch success to different activities. Fossil — along with its sub-brands — gains a foothold with fashion. Collectively, these address a wide market of users and helped push the market higher."


Coverage

Subscriptions Covered

Wearables


Companies Covered

Garmin Ltd., Fitbit Inc., Apple Inc., Samsung, Fossil Group, Inc.


Regions Covered

United States


Topics Covered

Android, Real-time operating system, Wearables


Content


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us