TECH BUYER Apr 2021 - IDC Perspective - Doc # US47566321

Future of Digital Innovation: Ignite Business Value with Software Innovation

By: Nancy GohringResearch Director, Future of Digital Innovation


This IDC Perspective defines some of the requirements enterprises need to build digital innovation capacity and identifies some of the factors that will separate the innovators from businesses capable only of reacting. Digital innovation — the use of software to create innovative and disruptive products and services — is becoming a core competency required by enterprises that want to be leaders in their market segments.

"One of the key differences that will separate true digital innovators from the pack will be the ability to derive additional business value from a software-driven offering," said Nancy Gohring, research director, Future of Digital Innovation at IDC. "To build the kind of offering capable of spawning multiple revenue streams, enterprises will require a solid technology foundation, a strong culture of innovation, and a vision of the possible."



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