Abstract

This IDC study provides details of IDC's Worldwide Augmented Reality and Virtual Reality (AR/VR) Spending Guide taxonomy. It should be used as a companion piece for the spending forecast. Technology suppliers can use this forecast structure to help them build an industry-focused outlook to pursue AR/VR market opportunities. The research methodology used to develop the Worldwide AR/VR Spending Guide is also referenced.

"We are seeing a strengthening outlook for standalone viewer dominance play out in use case adoption across many vertical industries. Enterprises will drive much of the high-end viewer adoption initially while consumers take hold of more affordable viewer models for game and entertainment purposes," said Marcus Torchia, research director, Customer Insights & Analysis. "IDC's AR/VR Spending Guide provides detailed segmentation of hardware, software, and services spending by industry and by use case. It is an essential input for technology suppliers to develop and refine their product and partner development strategy."

Coverage