TECH SUPPLIER Apr 2021 - Market Share - Doc # US47617720

Worldwide Augmented Reality Hardware Market Shares, 2020: Market Leaders Shift Positions as Volumes Ramp

By: Tom MainelliGroup Vice President, Device & Consumer Research


This IDC study examines the market share of the major vendors in the worldwide augmented reality hardware market in 2020.

"We saw substantial growth rates in the AR headset market in 2020, although it is important to note that this growth is from a small base and a down year in 2019," said Tom Mainelli, group vice president of Devices and Consumer Research at IDC. "The COVID-19 pandemic has driven strong interest in AR across the spectrum of companies. We expect growth in the software and services areas of AR to grow rapidly in the coming years, driven in large part by usage on smartphones and tablets. The AR headset market will also continue to grow at a rapid clip, and in the outer years of the forecast, the unit volumes and associated revenue will become quite substantial."



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