This IDC Market Glance gives buyers a high-level view of the customer experience (CX) services provider landscape. This document shows a selection of the leading CX services vendors, and it lays out key segments of the market.
The CX services market contains multiple vendor types with a diverse set of backgrounds. These vendors use a mix of business and IT consulting, technology implementation services, and creative services to help clients grow their brands, to improve the customer experience associated with their offerings, to connect better to customers, citizens, trading partners, and other stakeholders, and, of course, to drive up revenue.
IDC now mostly uses the term CX services rather than the previously used term digital agency services to describe the activities of these providers. Although many of the providers in this market still describe themselves as agencies, many others no longer use (or may never have never used) the term agency to describe themselves.
WPP PLC, TTP plc, Atos SE, Foolproof Ltd., iCrossing Inc., BORN Group Inc., MKTG, RAPP, The Mill, MDC Partners Inc., System One Holdings LLC, Advantage Solutions Inc., Circus Marketing DF SAPI de CV, Boston Consulting Group Inc., Wieden+Kennedy, MullenLowe Profero, Organic Inc., Matthews Media Group Inc., Anomaly, TBWA Worldwide Inc., Big Red Rooster, BBH Partners LLP, Kin and Carta plc, Kantar Group Ltd., TLGG, Credera Enterprises Company LLC, Dentsu Inc., Endava PLC, Zensar Technologies Ltd., VCCP Group LLP, R/GA Media Group, Inc., Artefact, Fitch Group Inc., Smart Design, Hakuhodo Incorporated, MediaMonks B.V., Craft Worldwide, J Huskisson Ltd., Javelin, Dentsu McGarry Bowen LLC, NTT DATA Corporation, Jellyfish Group Limited, Droga5 LLC, Spark Foundry, VMLY&R, Fahrenheit 212, Y Media Labs Inc, Posterscope Ltd., Carat Global, Globant S.A., ZenithOptimedia Ltd., LUNAR, Merkle Inc., Mother Group, Grey Global Group, Rightpoint Consulting LLC, Serviceplan Group SE & Co. KG, adam&eveDDB, Hearst Corporation, MightyHive Inc., Fujitsu Limited, Superunion Ltd., Somo Custom Limited, PHD Media, Havas Media, Motivate Design, Xandr Inc., ForwardPMX, The Imagination Group Limited, fjord-e-design GmbH, Bain & Company, Inc., Universal McCann Worldwide Inc., Inside Ideas Group Ltd., KPMG International, Eleven FS Group Limited, frog design Inc., Point B Inc., Design Bridge Group, Wunderman Thompson LLC, IBM, Designit A/S, GroupM, Ogilvy Group, BlueFocus Communication Group Co., Ltd., Critical Mass, BBDO Worldwide, Smart Digital GmbH, Wipro Limited, Momentum Worldwide, Starcom Mediavest Group Inc., Cognizant Technology Solutions Corporation, Verizon Media LLC, Cambridge Consultants Ltd., ARC Worldwide Inc., Jack Morton Worldwide Inc., Huge LLC, Healthcare Consultancy Group, Cognifide Ltd., Havas Creative, MullenLowe Group, FBC (FutureBrand) Ltd., Digitas, 72andSunny Partners LLC, Dept Holding B.V., PricewaterhouseCoopers LLP, Continuum Inc., DDB Worldwide Communications Group LLC, Leo Burnett Company, Inc., Gate One Ltd., Accenture plc, Reprise Digital, McKinsey & Company, Hearts & Science, Xaxis, LLC, Dentsu X, Method Inc., MindShare Limited, S4Capital PLC, Axiom Zen, MRM Worldwide, Isobar, Infosys Limited, Interbrand SAL, Deloitte LLP, Vizeum, You & Mr Jones Inc., Geometry Global plc, Essential Design, Proximity Worldwide, Wavemaker Partners, FCB Worldwide Inc., IDEO Inc., Capgemini Services SAS, Essence Global Group Ltd., Avanade Inc., iProspect, Valtech SE, Annalect, Engine Group Inc., Hogarth Worldwide Ltd., ICF Next, AND Digital, McCann Worldgroup B.V., Firewood Marketing Inc., Omnicom Group Inc., sparks & honey LLC, Acxiom LLC, Tata Consultancy Services Limited, OMD Worldwide, Performics Inc., Cambridge Design Partnership Ltd., Ernst & Young Global Limited, DCA Design International Ltd., Adelphi Group Ltd., Publicis Groupe SA, Targetbase, Jung von Matt AG, IPG, Initiative Media LLC, Kinesso Ltd., Epsilon Data Management LLC, Assembly, Saatchi & Saatchi Group Ltd., AKQA Inc.