TECH SUPPLIER Jan 2022 - Market Presentation - Doc # US47657822

Examining the Benefits of Co-Selling Versus Reselling for Strategic Alliances


Christopher Webber
On-line Presentation


This IDC Market presentation examines the benefits and challenges associated with co-selling and reselling for a strategic alliances and partnership. The presentation also discusses how to create and maintain value with a co-sell approach as well as reviews various approaches, skills, methodologies, and metrics that can be utilized.


  • 26 slides

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