TECH SUPPLIER May 2021 - Market Note - Doc # US47661221

Dell Technologies' APEX Helping Partners Deliver Pay-as-You-Go Solutions

By: Steve WhiteProgram Vice President, Channels and Alliances, Susan G. MiddletonResearch Vice President, Flexible Consumption and Financing Strategies for IT Infrastructure, Pam Miller


This IDC Market Note looks at Dell Technologies' APEX announcements regarding end-customer offerings and the recently announced channel partner participation model. APEX solutions are intended to unify the company's as-a-service and cloud strategies, technology offerings, and go-to-market efforts. Dell has expanded its APEX portfolio to now include channel partner offerings. For the next 90 days, metal tier solution providers can participate in APEX via a referral model. Dell anticipates that a resale model will be in proof of concept within 90 days and available for all its channel partners in 2H21. Dell anticipates that, within 6 months, APEX will be broadly available to partners via a hosted APEX console or a partner console, will enable two-tier distribution in the console, and will expand the capabilities within the console for both partners and end users.

"Distribution will play a key role in the success of Dell Technologies' APEX offerings. The sooner the two-tier APEX Console and a robust API are available, the sooner the distribution engine can help Dell scale this increasingly important product line." — Steve White, program VP, Channels and Alliances



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