TECH SUPPLIER May 2021 - Web Conference Proceeding: Tech Supplier - Doc # US47662121

The U.S. Consumer Tech Landscape — A Year into COVID-19

By: David MyhrerResearch Vice President

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Abstract

This IDC Web Conference discusses where the U.S. consumer tech landscape has been over the past year. COVID-19 catalyzed a perfect storm of events that drove significant increases in consumer tech spending and accelerated digital transformation. We are now a full year into the pandemic.

In this Web Conference, IDC's David Myhrer examines where the market has been over the past year and where it is headed. He will also introduce IDC's newly developed Purchase and Subscription Indices, which are leading indicators of consumer behavior and spend, and discuss how the indices can be used as key inputs for planning and strategy.


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