This IDC Market Glance provides an overview of the current makeup of the customer experience (CX) solution landscape, illustrates who some of the major software and services players are, and depicts the general segments and structure of the market. The CX market and corresponding vendors are shifting as data takes on a more central role and technologies that support better understanding the customer come online.
Teads Ltd., WPP PLC, OBIC Co. Ltd., Cognizant Technology Solutions Corporation, Verizon Media LLC, Hootsuite Media Inc., DealerTrack Holdings, Inc., Aurea Software, Inc., comScore Inc., Centro, Inc., Google LLC, Elastic Path Software Inc., Infor Inc., NextRoll Inc., Amplitude Inc., Digitas, HubSpot Inc., PricewaterhouseCoopers LLP, Genesys Telecommunications Laboratories, Inc., Shopify Inc., PROS Inc., Microsoft Corporation, The Trade Desk Inc., Kantar Group Ltd., TREMOR MEDIA, INC., Oracle Corporation, Sprinklr Inc., Allscripts Healthcare Solutions, Inc., SAS Institute Inc., Dentsu Inc., Accenture plc, ServiceNow, Inc., R/GA Media Group, Inc., Manhattan Associates, Inc., Cision Ltd., Criteo S.A., Cisco Systems Inc., Brainshark Inc., Bazaarvoice, Inc., XANT, Inc., NTT DATA Corporation, commercetools GmbH, Kibo Software Inc., Deloitte LLP, Media.Net Advertising FZ-LLC, Conversant Solutions LLC, Apttus Corp., Khoros LLC, SAP SE, Salesforce.com, Inc., SugarCRM Inc., IFS AB, BigCommerce, Inc., Cheetah Digital, Veeva Systems Inc., Webtrends Inc., IDEO Inc., Capgemini Services SAS, HCL Technologies Limited, Sage Group plc, Fujitsu Limited, Omnicom Group Inc., Avaya Inc., Zoho Corporation Pvt. Ltd., Amdocs Limited, Oki Data Corporation, Xandr Inc., Meltwater Group, sparks & honey LLC, Zendesk Inc., Medallia Inc., Adobe Systems Inc., Cerner Corporation, MediaMath, Inc., KPMG International, Deltek, Inc., Intercom Systems Inc., frog design Inc., Aptean, Inc., IBM, Publicis Groupe SA, IPG, Spryker Systems GmbH, NICE Ltd., Ogilvy Group, VTEX, Critical Mass, Constant Contact, Inc., AKQA Inc., Epicor Software Corporation, Episerver Group AB, Verint Systems Inc.
Advertising software, Customer relationship management applications, Digital transformation, IT consulting services, IT operations and implementation, Marketing operations, Online advertising, Sales operations, eCommerce