TECH SUPPLIER May 2021 - Market Presentation - Doc # US47699921

Voice of the Channel: What Dealers Are Saying About COVID-19 and Its Future Market Impact

By: Keith KmetzProgram Vice President, Imaging, Printing & Document Solutions

On-line Presentation


This IDC Market Presentation details 14 in-depth interviews with principal owners in the office equipment channel that were conducted by IDC. These dealers represented a mix of MFP brands spanning the U.S. market. The goal of the interviews was to identify the impact of the COVID-19 pandemic from the perspective of the customer base. The customer base consisted mostly of SMBs and included insights from the key document-intensive vertical markets where copying and printing volumes were significant. We explored several topics during our one-hour discussions such as:

  • Dealership strategies to combat COVID-19
  • Customer challenges during COVID-19
  • COVID-19's impact to the conventional print business
  • Emerging opportunities from COVID-19
  • Future customer and dealership expectations


  • 20 slides

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