target audience: TECH SUPPLIER Publication date: May 2022 - Document type: IDC Survey - Doc Document number: # US47715422
Sourcing and Utilizing External Data, 2022: Data Buyer Profiles and Preferences
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Abstract
This IDC Survey provides a summary of a portion of IDC's 2022 External Data Buyers' Survey. This survey was fielded in March 2022 and includes insights from more than 500 current buyers of data as a service in the United States and Canada.
"High regard for external data bodes well for steady or increasing demand for the foreseeable future," said Lynne Schneider, research director, Data as a Service at IDC. "Increasing budgets in most areas, new use cases, and continued interest in data marketplaces make this a dynamic space for the foreseeable future."