TECH SUPPLIER Jun 2021 - Taxonomy - Doc # US47723520
IDC's Worldwide Marketing Taxonomy, 2021
By: Warren LaneResearch Analyst, Laurie BuczekResearch Vice President, CMO Advisory Practice, Gerry MurrayResearch Director, Marketing and Sales Technology, Wayne KurtzmanResearch Director, Social and Collaboration, Karsten WeideProgram Vice President, Media & Entertainment
This IDC study is a reference guide for budget management and cost control. It can serve as the foundation for marketing and finance executives to better demonstrate fiscal management capabilities to C-level executives and to improve decision-making processes based on standardized resource allocations.
"Using IDC's marketing taxonomy, coupled with benchmarking against IDC's industry-leading technology marketing benchmarks database, will enable executives to advance their investment management capabilities," says Kathleen Schaub, program vice president of IDC's CMO Advisory. "Executives should use this taxonomy guide as a tool to optimize return on their activities and expenses across the marketing functions."
CMO Advisory Service , Executive Information
Analytic applications, Cognitive/artificial intelligence, Content management, Governance, risk and compliance infrastructure, Market intelligence, Marketing automation, Marketing operations, Online advertising, Sales operations, Search and discovery, Social networking, eCommerce