TECH SUPPLIER May 2021 - IDC Survey - Doc # US47730721
What Mobile Gaming's "New Normal" Should Look Like After the COVID-19 Pandemic
This IDC Survey examines results from a survey of mobile gamers. IDC partnered with LoopMe, a leading outcomes-based advertising platform, in early 2Q21 to field and analyze a survey of mobile gamers in six countries. These countries were selected, in part, to get a mix of high COVID-19 impact countries and low COVID-19 impact countries. The language-localized survey was fielded to smartphone users in the United States, the United Kingdom, Japan, Germany, Brazil, and Singapore between April 1 and 12, 2021; the sample across these six countries averaged ~3,850.
The main objective of the joint study was to gauge how mobile gaming should be impacted by the denouement of the COVID-19 pandemic. We got at this topic by asking current mobile gamers about their intentions regarding future gameplay time commitments once the pandemic is largely in hand in their respective countries. We also asked how the pandemic's lockdowns and stay-at-home recommendations have affected mobile gameplay activity, among other questions. We hypothesized that a relationship existed among countries that were hard hit by the pandemic and a sharper anticipated decline in local mobile gameplay time commitments after the pandemic has largely moved into the rearview mirror (due to the reopening of social spaces, workplaces, schools, and so on).
"The results of the survey showed that not only did the COVID-19 pandemic induce a large increase in gameplay time commitments among existing mobile gamers but that it also drew in an additional 6% of first-time mobile gamers, and, more revealingly, that a correlation existed between increased gaming activity and higher in-country mortality rates that are linked to the pandemic. We also found that more mobile gamers expected to decrease their gameplay activity after the pandemic ends than expected to increase it, but the vast majority of the increase in mobile gameplay resulting from the pandemic should linger after even after the effects of the pandemic are largely in the rearview mirror." — Lewis Ward, IDC's research director of Gaming and VR/AR.