TECH BUYER Oct 2021 - IDC FutureScape - Doc # US47732122
IDC FutureScape: Worldwide Chief Marketing Officer 2022 Predictions
By:
Laurie Buczek
Research Vice President, CMO Advisory Practice, Alan Webber
Program Vice President, Customer Experience, Karsten Weide
Program Vice President, Media & Entertainment, Gerry Murray
Research Director, Marketing and Sales Technology, Wayne Kurtzman
Research Director, Social and Collaboration, David Wallace
Research Director, Customer Intelligence and Analytics, Sudhir Rajagopal
Research Director, Future of Customers and Consumers, Michelle Morgan
Research Manager, Customer Experience
Abstract
This IDC study outlines 10 of the most critical areas that CMOs must address to not only survive but also thrive in the next era. The 10 transformational trends for CMOs and their marketing organizations share common themes including navigating continual disruption, omni-channel interaction, data-driven intelligence, and emerging technologies going mainstream. As a result, IDC believes that the DNA makeup of the marketing organization has forever changed. The new marketing playbook is predominately digital, customer centric, and data science driven.
"Customers and consumers are undeniably digital first and digital always in their engagement with brands. Brands will be separated into winners and losers by how quickly CMOs transform their organizations to deliver orchestrated digital-first journeys using intelligent insights and innovative technology to engage buyers in a frictionless human to digital experience," says Laurie Buczek, research vice president, IDC's CMO Advisory Practice.
Coverage
Subscriptions Covered
Advertising Technology , CMO Advisory Service , Collaboration, Communities and Conferencing , Customer Intelligence and Analytics , Future of Customers and Consumers - Agenda , Marketing Technology Applications
Regions Covered
Topics Covered
Analytic applications, Augmented and virtual reality, Blockchain, Cognitive/artificial intelligence, Corporate social responsibility, Customer relationship management applications, Global IT and economic markets, Market intelligence, Marketing automation, Marketing operations, Technology buyer
Content
List of Figures
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