target audience: TECH BUYER Publication date: Sep 2022 - Document type: IDC PlanScape - Doc Document number: # US47779621
IDC PlanScape: Retail Media Networks
This IDC study is designed for a retailer view of retail media networks (RMNs) and how retailers can introduce and develop their networks as a new revenue stream.
"For low margin retailers, the adjacent market of retail media networks is an unexpected windfall provided the retailer invests," says Ananda Chakravarty, VP of research, IDC Retail Insights. "As the RMN market expands, the focus will be on firms that help harness data — the foundation of high-performance retail advertising."