TECH BUYER Jan 2023 - IDC PlanScape - Doc # US47800121

IDC PlanScape: Future of Modernizing Bank Branches to Develop the Right Mix of Digital and Physical


Marc DeCastro

This IDC PlanScape provides a framework for how financial institutions can lay out a branch modernization strategy to improve both the customer and the employee experiences. It provides the key use cases, processes, and success factors of deploying and implementing an overall branch modernization strategy to jump-start institutions wondering where to begin and to embrace the benefits of their existing branch network.

"The branch remains a focal point of debate regarding the necessity and role in supporting customers' financial journeys," says Marc DeCastro, research director, IDC Financial Insights. "Investments in modernizing the branch will create operational efficiencies, provide better experiences for the customer and employee, and help promote the brand and does not require a complete rip-and-replace approach."



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