TECH BUYER Dec 2021 - IDC PlanScape - Doc # US47820922

IDC PlanScape: Price Optimization and Management Solutions


Mark Thomason

This IDC PlanScape examines price optimization and management solutions.

"If your company makes, distributes, or sells a significant number of offerings, you should strongly consider a price optimization and management solution," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC. "Today's solutions can significantly automate your company's revenue strategy from price setting to execution while lowering margin leakage."



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