target audience: TECH BUYER  Publication date: Dec 2022 - Document type: IDC PlanScape - Doc  Document number: # US47821222

IDC PlanScape: Future of Digital Innovation — Managing Customer Entitlements Efficiently

By:  Mark Thomason Loading


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This IDC study examines entitlement management solutions.

"Companies should consider commercial entitlement management solutions to centralize operations, enable business model agility, reduce revenue leakage, and to liberate critical customer insights that result in a clearer picture of customer happiness, risk of churn, and opportunity," says Mark Thomason, research director, Digital Business Models and Monetization program at IDC.


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