TECH SUPPLIER Jun 2021 - Market Perspective - Doc # US47839621
Channels and Alliances Predictions, 2021 and Beyond
By: Margaret Adam, Pam Miller, Riccardo BarraiResearch Analyst, European Services Group, Paul EdwardsDirector, Software Channels Research, Stuart WilsonResearch Director, European Partnering Ecosystems, Nigel ParsonsResearch Director, APeJ Partner Programs, Andreas StorzResearch Analyst, Christopher WebberResearch Director, Strategic Alliances, Steve WhiteProgram Vice President, Channels and Alliances, Brendan RouseResearch Analyst, Channels and Alliances
This IDC Market Perspective provides IDC's top predictions about the market and technology forces that will shape IT channels and alliances in 2021 and beyond. As organizations from all industries look to technology to weather the conditions imposed by COVID-19, vendors and their ecosystems have had to adapt to support a tsunami of new customer requirements. For vendors and partners to survive and thrive going forward, they need to form strategy around the trajectory of several critical market conditions.
"Partner ecosystems are evolving and becoming more important to all vendors. Partners can complete platform solutions, ensure customer success, and extend vendor reach, and these factors have all been magnified during the pandemic." — Steve White, program vice president, Channels and Alliances at IDC
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