TECH SUPPLIER Jun 2021 - Taxonomy - Doc # US47991020

IDC's Worldwide Digital Transformation Use Case Taxonomy, 2021: Brand-Oriented Value Chains in the Manufacturing Industry

By:

Simon Ellis
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,
Robert Parker
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,
Jeffrey Hojlo
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, Shawn Fitzgerald,
Aly Pinder
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,
Reid Paquin
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,
Kevin Prouty
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Abstract

This IDC study describes how brand-oriented value chains (food and beverage, health and beauty, toys, sporting goods, and household) are on a mission to digitally transform to create engaging consumer (and customer) experiences at scale.

"Companies in these value chains generally understand what is involved in this digital journey, and that begins with a common definition of the mission, strategic priorities, and programs so that individual projects or use cases support the overall objectives," says Simon Ellis, vice president, Supply Chain at IDC.


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