This IDC Market Glance provides a glimpse of the current makeup of the customer intelligence and analytics landscape, including the segments and structure of the market. Customer intelligence and analytics is a part of the overall customer experience (CX) market, with a primary focus on analytic applications and tools which use advanced analytics and artificial intelligence for insights from customer data to deliver highly personalized interactions with customers. When interactions meet or exceed expectations, customers recognize that brands have empathy, which results in higher levels of customer trust and loyalty.
Teradata Corporation, The MathWorks Inc., SurveyMonkey Inc., Hootsuite Media Inc., Nuance Communications, Inc., TIBCO Software Inc., Aspect Software Inc., Five9 Inc., Optimove, Google LLC, Infor Inc., Socialbakers s.r.o., Amplitude Inc., Fair Isaac Corporation, HubSpot Inc., Optimizely, Inc., Nielsen Holdings PLC, SDL plc, Genesys Telecommunications Laboratories, Inc., Shopify Inc., PROS Inc., Microsoft Corporation, Oracle Corporation, Sprinklr Inc., AppsFlyer, SAS Institute Inc., Informatica Corporation, ServiceNow, Inc., Treasure Data Inc., Cision Ltd., Amazon Web Services Inc., Clarabridge Inc., Qualtrics, LLC, Cisco Systems Inc., Insider, XANT, Inc., commercetools GmbH, Palantir Technologies Inc., LivePerson Inc., Khoros LLC, SAP SE, Salesforce.com, Inc., Intercom R&D Unlimited Company, IFS AB, Tealium Inc., BigCommerce, Inc., Veeva Systems Inc., Webtrends Inc., Analytic Partners Inc., Listrak Inc., HCL Technologies Limited, Twilio, Inc., Buffer Inc., AppLovin Corporation, Concentrix Corporation, Avaya Inc., Zoho Corporation Pvt. Ltd., Amdocs Limited, Meltwater Group, Acoustic L.P., Zendesk Inc., Neustar Inc., Medallia Inc., Cerence Inc., Alteryx, Inc., Adobe Systems Inc., InMoment Inc., Qlik Technologies Inc., Brandwatch, Clari Inc., IBM, NICE Ltd., VTEX, DataRobot, Inc., Sprout Social, Inc., Verint Systems Inc.