TECH BUYER Jun 2021 - IDC Perspective - Doc # US48010321

Adobe Summit 2021

By:

Alan Webber
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,
Melinda-Carol Ballou
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,
Laurie Buczek
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,
Leslie Hand
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,
David Wallace
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, Jordan Jewell,
Marci Maddox
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,
Gerry Murray
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,
Adelaide O'Brien
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,
Ritu Jyoti
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Abstract

This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation.

"Adobe's recent Summit event on the need for marketers and other customer-facing roles to embrace the digital space and how Adobe is supporting organizations through its front-end digital transformation that results in the engagement, experience, and empathy that customers are looking for," said Alan Webber, program vice president of IDC's Customer Experience research practices.


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