TECH BUYER Jun 2021 - IDC Perspective - Doc # US48010321
Adobe Summit 2021
By: Alan WebberProgram Vice President, Customer Experience, Melinda-Carol BallouResearch Director, Agile ALM, Quality & Portfolio Strategies, Laurie BuczekResearch Vice President, CMO Advisory Practice, Leslie HandGroup Vice President, IDC Retail and Financial Insights, David WallaceResearch Director, Customer Intelligence and Analytics, Jordan JewellResearch Director, Digital Commerce and Enterprise Applications, Marci MaddoxResearch Director, Digital Experience Strategies, Gerry MurrayResearch Director, Marketing and Sales Technology, Adelaide O'BrienResearch Director, Government Digital Transformation Strategies, Ritu JyotiGroup Vice President, Worldwide Artificial Intelligence and Automation Research Practice Global AI Research Lead
This IDC Perspective summarizes key takeaways from the Adobe Summit, held April 27–29, 2021. The event focused on upcoming product releases, future product road maps, and areas of technology innovation.
"Adobe's recent Summit event on the need for marketers and other customer-facing roles to embrace the digital space and how Adobe is supporting organizations through its front-end digital transformation that results in the engagement, experience, and empathy that customers are looking for," said Alan Webber, program vice president of IDC's Customer Experience research practices.
Agile Application Life-Cycle, Quality and Portfolio Strategies , Artificial Intelligence Strategies and Solutions , CMO Advisory Service , Customer Experience Management Strategies , Customer Intelligence and Analytics , Digital Commerce , Digital Experience Management Software , IDC Government Insights: United States Government Digital Transformation Strategies , IDC Retail Insights: Worldwide Retail Customer Experience and Commerce Strategies , Marketing and Sales Solutions