TECH SUPPLIER Jul 2021 - Market Forecast - Doc # US48054421
Worldwide Customer Data Platform Forecast, 2021–2025: Market to Surge to More than $3 Billion by 2025
This IDC study presents the size and growth for the customer data platform (CDP) market worldwide.
"The pandemic put a premium on customer data," said Gerry Murray, director, Marketing and Sales Technology research at IDC. "Brands suddenly realized that they cannot effectively present new ways to engage and transact without a holistic view of every customer. The notion that siloed customer data is a competitive disadvantage is now mainstream, as is the risk associated with regulatory and industry changes in non-first-party customer identifiers. That has created a perfect storm for CDPs that aggregate, analyze, and activate customer data in real time."
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