Abstract

This IDC study provides IDC's future enterprise use cases for the future of intelligence as organizations seeks to raise their enterprise intelligence levels to meet the demands and opportunities.

This taxonomy is organized to mime strategic priorities that serve to define how line-of-business and IT organizations around the globe should structure their customer engagement transformation efforts over the next three to five years. This study also provides a guide to the ever-changing customer engagement journey as brands work to align themselves with their customers during an especially turbulent time.

"Enterprises are investing in improving their intelligence in a variety of ways. Technology investments paired with data culture across the three pillars of enterprise intelligence help improve business outcomes significantly," said Chandana Gopal, research director, IDC's Future of Intelligence Agenda research practice.

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