TECH BUYER Aug 2021 - IDC Perspective - Doc # US48078320

Retail at the Edge — Building a Platform for Real-Time, AI-Supported Customer Experiences

By: Leslie HandGroup Vice President, IDC Retail and Financial Insights


This IDC Perspective focuses particularly on the role of edge computing in the retailer's digital transformation (DX) strategy. IDC predicts that in the next 10 years, physical retail spaces will be transformed into connected experiential and fulfillment hubs where every physical action (of people, employees, and goods) leaves a digital signature that can be analyzed to drive exceptional customer service and asset productivity. Edge computing will transform how retail manages the exponential explosion of structured and unstructured data from the proliferation of retail Internet of Things (IoT) and mobile devices.

Leslie Hand, group vice president, IDC Retail Insights, says, "To make this future a reality, retailers must put a strong foundation in place for their information and data management, avoiding piecemeal implementations that become unwieldy or difficult to scale. IDC recommends investing now in cloud, edge, and network connectivity solutions to ensure that digital transformation use cases will function seamlessly."

She adds, "Retail leaders should look for opportunities to monetize areas of their business they previously overlooked, including their data and insights. And technology providers should position themselves as strategic partners, offering relational expertise in building out the vibrant ecosystem."



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