This IDC Survey analyzes the purchasing roles of C-suite executives and line-of-business heads in firms buying external professional services to assist with digital transformation. It highlights the top 3 business areas being selected for digital transformation and offers some comparisons with the results from the same survey fielded one year ago. Respondents were given the definition of digital transformation as the possibility of people or business process change based on the convergence of mobile devices, cloud services, social technologies, and Big Data. The worldwide sample size of over 700 respondents included participants from 21 countries across the Americas, Asia/Pacific, and EMEA. Key findings were that business operations is the most often cited area for digital transformation, followed by digital strategy and then customer service.