TECH SUPPLIER Aug 2021 - Market Share - Doc # US48119221

Worldwide Digital Advertising Technology Market Shares, 2020: Headwinds for Independent Ad Tech Vendors

By:

Karsten Weide
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Abstract

This IDC study provides the 2020 worldwide market share data for digital advertising technology vendors.

"Even though I expect a slowdown in overall growth of spending on ad technology, there are a number of segments with a lot of potential for growth, such as ad verification, attribution, and DSPs," said Karsten Weide, VP for Media and Entertainment at IDC.


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