Abstract

This IDC Market Perspective discusses the 4Ps (product, price, place, and promotion) of artificial intelligence software.

"Cloud and artificial intelligence are synergistic and are driving a virtuous cycle of enterprise software transformation," said Ritu Jyoti, GVP, AI and Automation Research. "IDC provides this framework to help the technology buyers accelerate their AI maturity and craft solutions that make smart decisions, amplify human creativity, complete high-precision operations, optimize costs, and do much more to stay relevant, competitive, and thrive."


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