This IDC Survey Spotlight discusses the results of IDC's recently launched survey of large format and commercial printing operations in the United States. In this survey, we asked a series of questions about the respondents' business, their investment plans, and their strategies for growth. Through the COVID-19 pandemic, it has become imperative for printing operations to be able to offer their services online. This IDC Survey Spotlight provides the answer to the following questions: Does your company offer online sales of printed products? And what percentage of printing business comes through jobs submitted through a website both pre-pandemic and currently?
97% of the shops IDC surveyed offer on-line transactions. The next finding is that through the pandemic, the volume of orders received through their web presence has increased, which reconciles with the idea that more printing will be ordered online as in-person sales activities have been limited through the pandemic.
What these findings mean is that, although it can be complicated to get a printing business online because of the frequently customized nature of the work, 97% of the respondents have done it already. As such, efforts encouraging shops to sell their service online should be focused on driving traffic to their website to attract new customers and then providing a strong customer experience to ensure that customers come back over and over. Printing equipment manufacturers can help print shops by partnering up to provide the capabilities as well as the tools and coaching that help deploy ecommerce as an increasingly important way to interact with customers.