TECH SUPPLIER Sep 2021 - Market Analysis Perspective - Doc # US48220121

Market Analysis Perspective: U.S. TV and OTT Video, 2021

By: Greg IrelandResearch Director, Consumer Digital Transformation and Multiscreen Video

On-line Presentation


This IDC Market Analysis Perspective (MAP) presents an update on the U.S. TV and over-the-top (OTT) video markets. The MAP is designed to provide clients the opportunity to engage with IDC on the key issues and trends impacting the U.S. consumer video market. It includes a 2021 update on:

  • Industry and market overview with a focus on key trends and developments impacting the traditional pay TV and OTT video markets in 2021
  • Competitive landscape with a focus on the leading TV and video service providers and the positioning of OTT video relative to traditional pay TV services.
  • Buyer behavior with a focus on consumer attitudes toward video services
  • Future view of the market with a focus on the ongoing erosion of the traditional pay TV subscriber base and the growth of paid subscription OTT video services
  • Advice for the technology supplier with a focus on essential guidance for pay TV and OTT service providers and media companies


  • 24 slides

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