TECH BUYER Sep 2021 - Web Conference Proceeding: Tech Buyer - Doc # US48237021

Enabling Frictionless Journeys in Retail

By: Jon DukeResearch Vice President, Retail Insights


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This IDC Web Conference explores the challenges and solutions for retailers today as they enhance their analytical capabilities. Enabling frictionless journeys isn't as simple as implementing operational, customer-facing processes. To be effective, it requires deep analytical maturity to support decision-making across the organization, which in turn, requires the right people, processes, and technology. But how do retailers with less mature capabilities get there, from where they sit today?



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