TECH SUPPLIER Oct 2021 - Taxonomy - Doc # US48290221

IDC's Worldwide Wallet Taxonomy, 2021


Serena Da Rold
Jessica Goepfert
David Lantsman

This IDC study provides a detailed description of IDC's worldwide vertical industry and company size methodology and taxonomy. It should be used as a companion piece for IDC's Worldwide Wallet and all of IDC's worldwide vertical research. Technology suppliers may utilize this approach and structure to help them build an industry-focused organization.

"In today's hypercompetitive, budget-compressed environment, technology companies need guidance around where they should be focusing their sales and marketing efforts for the greatest potential ROI," said David Lantsman, research manager, IDC's Customer Insights and Analysis group. "IDC's Worldwide Wallet research is critical to gathering tactical data that enables more effective sales operations and marketing analytics, leading to greater lead generation and ultimately improved sales."



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