TECH BUYER Nov 2021 - IDC TechScape - Doc # US48300620

IDC TechScape: Worldwide Omni-Channel Retail Operations Technology, 2021


Leslie Hand

This IDC study uses the IDC TechScape model to provide a systematic assessment of retail operations technologies. The IDC TechScape model is designed specifically to capture progress in the adoption of emerging disruptive technologies, mainstream technology buyer alignment with current industry best practices, and support technologies that promise to deliver operational advantages to organizations that choose to adopt them.

"Retailers are modernizing IT to enable frictionless, touch-free operations that are optimized for efficiency, resilience, and customer satisfaction," said Leslie Hand, vice president, IDC Retail Insights. "The complexities of delivering personalized retail journeys to customers demand that retail leaders invest in the technology that empowers store employees, leverages AI decision making, and offers choice in how, when, and where a customer initiates and completes a transaction. The challenge for retailers is wading through the hype and the numerous opportunities before them to craft and deploy a well-planned set of technologies that continually serves their customer best."



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