TECH SUPPLIER Oct 2021 - IDC Survey Spotlight - Doc # US48315921

Data Optimization Is a Higher Priority for Organizations with a Primary Cloud Approach

By: Lara GredenResearch Director, Platform as a Service (PaaS)


This IDC Survey Spotlight provides insight into IT and LOB decision-maker perspectives on data optimization programs as a technology investment priority to fuel long-term resilience and business success. Data optimization programs include investments in data management, analytics, and ML/AI to enable better visibility and decision making.

This document contains data from IDC's Future Enterprise Resiliency and Spending (FERS) Wave 7 Survey conducted in August 2021. The purpose of the FERS Survey series (12 monthly surveys) is to explore a range of topics related to IT spending priorities, digital resiliency, and technology/organizational priorities in the next normal. The FERS Wave 7 Survey solicited replies from a mix of 920 IT and LOB decision makers across the United States, Europe, and Asia/Pacific, as well as across a range of industries. Results are weighted for GDP.

"Those organizations committing a majority of resources, skills, and development efforts to a primary cloud platform, as opposed to spreading efforts across multiple clouds or seeking to use cross-cloud solutions to take advantage of a wide variety of cloud resources (dedicated and shared), are more likely to say that data optimization investments are a top priority. Congruent to this finding, IDC also found that the top 8 cloud providers own more than 60% of market share in two key market subsegments that serve data optimization needs: data management PaaS and AI life-cycle software PaaS. Because organizations that take a primary cloud approach are focused on these areas of data optimization, we can expect the top cloud providers to continue to grow in these markets. At the same time, there is still a necessary ecosystem of (software and services) partners that provide additional value to achieving business outcomes through data optimization investments. These partners play important roles in solving business-critical problems that require integration with data sources from existing systems of record and that require industry vertical specialization without the need for replacement SaaS solutions. IDC believes these are primary areas of opportunity for start-up and established vendor-partners alike, and cloud vendors should continue to make these partnerships a part of their top-line strategy." — Lara Greden, research director, PaaS at IDC


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