Abstract

This IDC Survey focuses on the buyer interest in content management systems (CMS) to support expanding digital experience requirements. IDC's Digital Experience Strategies research team conducted a survey in North America, Europe, and Asia to understand how content management technologies are favored by different industries and company sizes. The survey included 543 decision makers and influencers in line with business and IT that own or use content management solutions. This presentation focuses on the content life cycle and the authors that utilize a CMS to handle the volume of content requests required to deliver engaging digital experiences across multiple sites, channels, and audiences.

Coverage