TECH BUYER Nov 2021 - Web Conference Proceeding: Tech Buyer - Doc # US48389321

IDC FutureScape Webcast: Worldwide Chief Marketing Officer 2022 Predictions

By:

Laurie Buczek
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Abstract

This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and the technology purchase decisions of chief marketing officers (CMOs) over the next one to three years. CMOs, senior IT leaders, and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their people, practices and technology investment priorities, and implementation strategies.

To learn more about IDC FutureScape 2022, go to www.idc.com/events/FutureScape.


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