TECH BUYER Nov 2021 - Web Conference Proceeding: Tech Buyer - Doc # US48389321
IDC FutureScape Webcast: Worldwide Chief Marketing Officer 2022 Predictions
Abstract
This IDC Web Conference presents a discussion by IDC's Laurie Buczek on the key predictions shaping the future of marketing and the technology purchase decisions of chief marketing officers (CMOs) over the next one to three years. CMOs, senior IT leaders, and line-of-business executives will come away with guidance for managing the implications these predictions harbor for their people, practices and technology investment priorities, and implementation strategies.
To learn more about IDC FutureScape 2022, go to www.idc.com/events/FutureScape.
Coverage
Subscriptions Covered
Regions Covered
Topics Covered
Analytic applications, Augmented and virtual reality, Blockchain, Cognitive/artificial intelligence, Customer relationship management applications, Global IT and economic markets, Market intelligence, Marketing automation, Technology buyer
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