TECH BUYER Dec 2021 - IDC MarketScape - Doc # US48393721

IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021–2022 Vendor Assessment


Jon Duke,
Mark Thomason

This IDC study provides an assessment of the principal retail price optimization solutions and discusses what criteria are most important for companies to consider when selecting a vendor.

"The current retail landscape requires retailers to modernize their approach to pricing decisions to optimize both near-term financial results and long-term customer loyalty. Modern pricing solutions take a rigorous analytical approach that is simultaneously efficient and customer driven," says Jon Duke, vice president of research for IDC Retail Insights.



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