target audience: TECH BUYER  Publication date: Dec 2021 - Document type: IDC MarketScape - Doc  Document number: # US48393721

IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021–2022 Vendor Assessment


  • Jon Duke
  • Mark Thomason Loading


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This IDC study provides an assessment of the principal retail price optimization solutions and discusses what criteria are most important for companies to consider when selecting a vendor.

"The current retail landscape requires retailers to modernize their approach to pricing decisions to optimize both near-term financial results and long-term customer loyalty. Modern pricing solutions take a rigorous analytical approach that is simultaneously efficient and customer driven," says Jon Duke, vice president of research for IDC Retail Insights.


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