Abstract

This IDC PeerScape provides insights from three major organizations — Nokia, Netflix, and NASA — that are design thinking powerhouses. This document focuses on how to create the interdisciplinary teams, business value, and culture that is necessary to integrate design thinking into the enterprise. It should be read in conjunction with IDC PeerScape: Design Thinking Practices to Create Game-Changing User Experiences (IDC #US48405821, forthcoming) where the "how" of great design thinking is the focus.

"Design thinking needs to be integrated into the capabilities of the enterprise to break away from unsuccessful IT initiatives and to move to delivering highly attractive and successful digital products and services," says Bob Multhaup, adjunct analyst with IDC's IT Executive Programs (IEP).

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