
TECH BUYER Nov 2021 - Tech Buyer Presentation - Doc # US48409021
Using Persuasive Content Management Software to Enhance Customer Relationships
Abstract
This IDC Tech Buyer Presentation provides a current state view of IDC's persuasive content management software market and insight into its usage for delivering personalized digital experiences across channels and audiences.
"Rising customer expectations and the economic challenges of the COVID-19 pandemic had organizations pivoting their business to a fully digital system, practically overnight. Customers, partners, and suppliers sought a holistic digital experience that was highly personalized, completely connected, and based on empathetic relationships with the organization," said Marci Maddox, research director, Digital Experience Management at IDC. "Understanding the market changes affecting digital experiences and the investments needed to address opportunistic growth is an imperative for the digital-first enterprise."
Coverage
Subscriptions Covered
CIO and Technology Professionals Agenda , Digital Experience Management Software
Regions Covered
Topics Covered
Cognitive/artificial intelligence, Content management, Customer relationship management applications, Digital transformation strategies, Enterprise asset management, Hybrid clouds, Public cloud services, Software as a service, Technology buyer
Content
- 22 slides
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