TECH BUYER Nov 2021 - Tech Buyer Presentation - Doc # US48409021

Using Persuasive Content Management Software to Enhance Customer Relationships

By: Marci MaddoxResearch Director, Digital Experience Strategies

On-line Presentation

Abstract

This IDC Tech Buyer Presentation provides a current state view of IDC's persuasive content management software market and insight into its usage for delivering personalized digital experiences across channels and audiences.

"Rising customer expectations and the economic challenges of the COVID-19 pandemic had organizations pivoting their business to a fully digital system, practically overnight. Customers, partners, and suppliers sought a holistic digital experience that was highly personalized, completely connected, and based on empathetic relationships with the organization," said Marci Maddox, research director, Digital Experience Management at IDC. "Understanding the market changes affecting digital experiences and the investments needed to address opportunistic growth is an imperative for the digital-first enterprise."


Coverage

Content
  • 22 slides


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us