Abstract

This IDC Tech Buyer Presentation provides a current state view of IDC's persuasive content management software market and insight into its usage for delivering personalized digital experiences across channels and audiences.

"Rising customer expectations and the economic challenges of the COVID-19 pandemic had organizations pivoting their business to a fully digital system, practically overnight. Customers, partners, and suppliers sought a holistic digital experience that was highly personalized, completely connected, and based on empathetic relationships with the organization," said Marci Maddox, research director, Digital Experience Management at IDC. "Understanding the market changes affecting digital experiences and the investments needed to address opportunistic growth is an imperative for the digital-first enterprise."

Coverage