Abstract

This IDC Market Perspective gives an overview of the challenges poor connectivity creates, explores the options available to agribusinesses, and places these into context by comparing worldwide survey data showing the distribution of connectivity modes and their growth over the past two years. Rural connectivity is a growing issue in agriculture. Lack of broadband or insufficient coverage can cost lives, money, production, and opportunity. Finally, we offer advice on market segmentation and opportunities in agriculture.

According to Dr. Aron Cory, research manager, Worldwide Agriculture, at IDC, "Connectivity will be either a major driving force growing the agriculture and agtech sectors, or it will be the single-largest deterrent to adoption. Increasing broadband infrastructure in rural areas will help grow productivity, yields, and profitability while allowing farms to enter new markets and protect the environment."

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