TECH SUPPLIER Dec 2021 - Market Perspective - Doc # US48448121

Hosting Services Can Help Drive SMB Opportunities and Growth


Jason Blackwell
, Venkatesh Mahale,
Courtney Munroe

This IDC Market Perspective features managed hosting developments and evolution for 2021. Many web hosting firms such as GoDaddy, Endurance International Group (EIG), and Amazon Web Services are implementing and deploying artificial intelligence (AI) to simplify the domain name registration process as well as integrating ecommerce applications to empower small businesses with anywhere-anytime type of service delivery.

"Small businesses have faced some of the most significant challenges from the effects of the pandemic," said Jason Blackwell, research director, SMB Communications Services at IDC. "Business models and operations must evolve and adapt, and managed hosting services offer SMBs an opportunity to take their business online, connect with customers, and compete with larger enterprises."



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