TECH SUPPLIER Dec 2021 - Market Perspective - Doc # US48466621

AI Image Manipulation and Deepfakes


Peter Haas,
Ritu Jyoti

This IDC Market Perspective covers two of the major machine learning–driven forms of image manipulation and the impacts they will have.

AI image manipulation software (AIMS) is a type of software that allows you to edit images without the work leveraging machine learning. They're much more intuitive than their predecessors, which allow novice users to create flawless images in a matter of seconds. AI image manipulation software is used in a variety of industries. Their newest application is in fashion photography. AI image manipulation software can be used to quickly and easily achieve a particular aesthetic quality for an image, such as removing wrinkles from clothing or giving textiles a softer look.

In the future, this software could have a huge impact on retouching in fashion and other industries, because it will allow for easy photo manipulation to change the way things look in photographs.

Deepfakes are fake videos that use neural networks to swap faces onto other people in video clips. Image manipulation AI software is being used for a number of purposes — from advertising to digital art and even for scientific visualization. Soon, it won't be difficult at all to create believable videos or images with AI software. And this will have an impact on the future of trust in our society.

"AI image manipulation and deepfakes are creating a world where we may have to be more skeptical about the nature of visual content online. But the advances these technologies will bring to the latest generation of creatives will have significant ramifications on the ease of expressiveness and creativity of people around the world," said Peter Haas, research director, Computer Vision AI Software at IDC.


Subscriptions Covered

Image AI Technologies

Companies Covered

Adobe Systems Inc., Microsoft Corporation

Regions Covered


Topics Covered

Cognitive/artificial intelligence


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