Abstract

This IDC Market Perspective examines small and medium-sized businesses' (SMBs') understanding of and implementation plans for forward-looking technologies such as automation, machine learning, artificial intelligence, Internet of Things, and virtual and video appointments. These findings can help technology suppliers better understand the mindset of decision markers at SMBs and aid in communication, education, and selling efforts.

According to Katie Evans, research director, Worldwide Small and Medium Businesses, "There's a massive disconnect when it comes to SMBs' priorities and SMBs' planned investments in technologies that can help them meet those priorities. This becomes especially clear when looking at small businesses, as they aren't investing in the forward-looking technologies on the market today to help boost their productivity and compete with their enterprise counterparts."

Coverage