TECH SUPPLIER Jan 2022 - Market Share - Doc # US48622421

Worldwide Consumer Digital Life Protection Market Shares, July 2020–June 2021: McAfee Outpaces the Market

By:

Michael Suby
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Abstract

This IDC study reviews consumer digital life protection market shares for the 12-month period ending June 2021.

According to Michael Suby, research vice president, Security and Trust at IDC, "Consumers' lives have become more digitally infused and dependent, and with that, awareness of cyber-risk has increased. The pandemic was a catalyst in increased awareness and also a call to action for consumers. But for a subset of consumers, their perceptions of risk, the additional cost to reduce risk, and product complexity have kept them from taking action. To succeed, CDLP vendors need to reach out to consumers with product experiences that tangibly reduce risk for a reasonable cost and with a low bar of technical aptitude required."


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