Abstract

This IDC Survey Spotlight highlights the key technology investments that restaurants and hotels have already made and plan to implement to improve operations. This data shows that a key focus is leveraging AI-enabled technology to enhance guest experience.

"Operators are focused on enabling staff to be more productive, but improving customer experience is still paramount," explains Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies at IDC. "Fast-growing investment areas will lean into AI and automation to improve efficiency, while ensuring that guests' demands are met and that premiere hospitality experiences are delivered to drive customer loyalty and lifetime value."

Coverage