TECH SUPPLIER Jan 2022 - IDC Survey Spotlight - Doc # US48650322

IDC Survey Spotlight: IoT Analytics Drives Hospitality and Travel Organizations to Be More Predictive, Prescriptive, and Automated


Dorothy Creamer

This IDC Survey Spotlight provides insight into how hospitality and travel organizations are prioritizing IoT analytics to support business processes while improving and driving overall objectives. Leveraging the vast amounts of data from connected infrastructure hospitality and travel organizations enables operations to run more efficiently, reduce costs, and increase customer satisfaction. This document contains data from IDC's U.S. IoT Decision Maker Survey, July 2021.

"Hospitality and travel brands are becoming increasingly bullish on IoT strategies, with the majority already deploying IoT projects at some stage," says Dorothy Creamer, research manager, Hospitality and Travel Digital Transformation Strategies, IDC. "To take IoT deployments to the next level, enterprises will need to layer in sophisticated analytics to reap the benefits as guest demands increase and labor woes continue. To achieve resiliency, hospitality and travel organizations will need to leverage insight-enabled IoT systems to make decisions that will have positive impact across entire ecosystems of technology from making staff more efficient, providing real-time engagement with guests, and yielding environmental benefits to achieve on sustainability goals."


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