target audience: TECH BUYER  Publication date: Oct 2023 - Document type: IDC TechBrief - Doc  Document number: # US48650522

IDC TechBrief: Robotic Process Automation in Hospitality and Travel

By:  Dorothy Creamer Loading


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This IDC TechBrief provides business leaders and IT managers with an executive snapshot of robotic process automation (RPA) and its role in hospitality and travel. This document provides an overview of how RPA can be applied within an organization, critical risk factors, measurements for success, and key considerations to ensure optimal outcomes. Noted in the definition for RPA is the importance of layering AI capabilities onto RPA to achieve greater efficiencies and tap into intelligent automation.

“More hospitality and travel enterprises are leaning into automation strategies to mitigate operational challenges, especially those stemming from workforce shortages,” according to Dorothy Creamer, research manager for Hospitality and Travel Digital Strategies, IDC. “Among the vast array of emerging automation use cases, RPA combined with AI offers a strategic and obvious path to ROI for hospitality and travel brands that are struggling with reduced workforces and tight margins.”


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