TECH SUPPLIER Mar 2022 - Market Presentation - Doc # US48653422

The Status of Retail in 2022: How Retailers and Brands can Excel in Purpose-Led Value Chains


Ornella Urso
Filippo Battaini
, Giulio Raffaele
On-line Presentation


This IDC Presentation examines how retailers and brands can improve omni-channel commerce and personalized customer experience in a purpose-led retail world. Operating with a sense of purpose becomes key for retailers to define who they are and what values they stand for in the eyes of customers, partners, competitors, and society. In defining their own sense of purpose, retailers should consider three key priorities: customer lifetime value generation, digital-physical blending of retail operations, and smart supply chain cycle.


  • 25 slides

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